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Hi everyone! Welcome back. Today, we’re diving into the incredible business journey of Physics Wallah—the Indian edtech unicorn that’s making quality education affordable and accessible for millions. Introduction Physics Wallah, or PW, is more than just an online learning platform. Founded in 2016 by Alakh Pandey, it started as a humble YouTube channel offering free Physics lessons to students preparing for tough exams like JEE and NEET. Fast forward to today, and PW has grown into a multi-billion-dollar company, achieving unicorn status and redefining the Indian edtech landscape. The Business Model So, how did Physics Wallah become so successful? Let’s break down its business model. Freemium Approach: PW offers a mix of free and paid content. You can find tons of free lectures on YouTube, but for more detailed courses, study materials, and mock tests, students can upgrade to paid plans on the PW app or website . Hybrid Learning: PW doesn’t just stick to online learning. It also runs o...

This case study is based on market research, industry reports, and current trends in the maternity sector. Market Overview Industry Sectors and Growth Let’s start by looking at the numbers. The global maternity market can be divided into several key sectors: products, health, apparel, and FemTech. Each of these has seen impressive growth in recent years. Maternity Products: In 2023, the market was valued at approximately USD 42.1 billion. By 2032, it’s projected to reach USD 75.3 billion—a compound annual growth rate, or CAGR, of 6.8%. Maternal Health: The maternal health market was estimated at USD 31.31 billion recently. Between 2025 and 2034, it’s expected to grow at a CAGR of 14.60%, reaching USD 269.3 billion by 2032. Apparel and FemTech: Both sectors have shown robust growth, driven by demand for professional, stylish, and comfortable maternity wear, as well as innovative health technologies. Key Growth Drivers So, what’s driving this growth? Several factors are at play: Changing...